Tuesday, 20 October 2009

Hoefler & Frere-jones





Hoefler & Frere-Jones


Hoefler and frère-jones is made up of Jonathan Hoefler and Tobias Frere-Jones. The two work very well together and have received a number of awards for their work with t

ypography including the Prix Charles Peignot award presented by the Association Typographique Internationale, and the Gerrit Noordzij Prize, an award given by The Royal Academy of Art. Unlike many designers of today the duo stick to one discipline which has made their type foundry very popular across the world. The foundry is traditional and keeps within design boundaries to produce legitimate useable fonts for a range of individual and retail clients. Their new release Tungsten is a font family which is stylish and useable, the font is available in 4 weights and is said to be versatile and persuasive.




Hoefler text is a wonderful example of what the foundry does, the family is created of many traditional typefaces that were created in the dawn of the digital typeface. The family is made up of 27 styles containing three weights which was produced to suit the needs of a demanding typographer.



The set even though digitalised express many of the traditional characteristics of calligraphy and pre digital typefaces. The pair have an immense number of typefaces under their belt which have been used by companies such as apple, Eye magazine and The New York times.

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