Font smith are a leading, type design studio founded in 1999 by Jason Smith. The studio is based in London and has a team dedicated to designing and developing good quality typefaces for both independent and bespoke fonts for international clients.
Their new typeface FS Conrad is supposed to be a thought provoking typeface for Conrad Shawcross. The typeface is made up of fine parallel lines that overlap to create multilayered texture in the written words, the piece was created to reflect the work of Shawcross and will be used as his personal typeface and in his forthcoming installation work.
The studio produces a variety of custom fonts for many well known brands such as AIB, Channel 4, E4, Film 4, ITV, BBC1 and the Post office. They produce a range of fonts from traditional styled typefaces to the most contemporary of Typography, they have produced many fonts over the years and pride themselves on creating distinctive and useable fonts. The company also work with pre existing work and contribute ideas for typographic solutions to logos or make changes to existing art work to create a new design. The studio prides itself on producing work that is accessible and have recently finished working on a project for the Royal National Institute for the Blind. The company used their previous knowledge in accessible design to aid them with this project, and create something that was usable and well balanced between branding and legibility choosing everything from illustration to colour. Yet again they have proven that "good design and accessible fonts don't have to be ugly or patronising"
my preferred typeface produced by the designers is probably FS Alberto Pro, its generally a charismatic neat usable type which is supported for more than 60 languages, and comes in many formats.
This Connection is fairly straight forward not only does it connect through the work, but it also connects in working methods. The companies are both very popular font foundry's they have worked for many important clients, sticking to the traditional typographical structure, and have won countless awards for their work with type. I would imagine that the two also have a very similar style of working as they are doing the same job and getting very similar outcomes.
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