Non-Format

Non-Format is a contemporary design company consisting of Kjell Ekhorn and Jon Forss, the two have worked together since 2000. The Pair work on a range of projects from art direction, design, illustration and custom typography. Their work is used on a variety of briefings from advertisements and magazine articles to the fashion industry. The company has won a variety of awards for its design work over the years typically for its communication through design as well as their typography.

"we certainly don't regard our approach as a 'house style' by any means, but we can recognise that clients come to us with an expectation of a visual approach as much as a conceptual approach".

Even though the studio doesn't have a particular in house style i find that a lot of their work is quite distinctive, i'm unsure whether this is because of the methods they use to create the work or just their general way of thinking.

One collection of their pieces which have caught my eye are illustrations produced for Coca-cola and the 'Coke side of life' campaign, these are relatively restrained for the company and proves that they work differently or more suitably depending on the client. These illustrations are just appealing and seem to do the job really nicely creating the feel of a fun, exciting and vibrant image.

The next link is from Non Format to Barnbrook design this link is not quite as obviously as the first. The two of these studios work in very similar fashions when it comes to their magazine cover designs, both are well known for these designs and have followed this line of design from the beginning of their careers.

The Magazine covers in these cases are generally design related and both companies have received awards for some of their magazine work.