Monday, 26 October 2009

Barnbrook design


Barnbrook design is a company set up by Jonathan Barnbrook in 1990, it specialises in producing innovative books, CD covers corporate identities, motion graphics typefaces and magazines. The client base of the company is immense, they work with many industries including music, culture, corporate, magazines, typography, web design and the fashion industry. The no restriction approach to their work seems to have worked well for the designers allowing them to create work that looks very personal yet commercial. Barnbrook has used his work to communicate social and political issues over the years, he generally does this in a very obvious manner creating real gritty political posters and magazine covers most of them being for Adbusters.



Even though their magazine work and posters are nice i think that this studios strongest point is its corporate identity work, my favourite being the Roppongi Hills corporate id completed in 2003. The project identity was intended to reflect the diversity of life in japan, and their solution was to have a series of logos as opposed to just one. All of the logos prproduced had the same basic structure to make them visually alike but have enough difference to show diversity.



Connection 3 is between Barnbrook Design and Michael Cina this is a connection that i have made between the companies corporate work Both companies have worked on corporate ids and typography in similar fashions, i.e. they have used typography to create a company image and developed company typefaces etc. examples of this are the work shown above for Roppongi Hills, and below the work for the Human logo and the Pearl logo.




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