Michael Cina is a designer whom i have recently come across, although he is well regarded for his typography, most of his work consists of corporate design work for worldwide companies such as coca-cola and pepsi. His corporate designs seem to be the most recognisable of his work, what is very nice about the work of this artist is the fact that on one hand he produces work that is very digitalised and simplistic and on the other he produces wild expressive pieces consisting of mixed media. My personal favourite is his design work for Coca-cola which he created in collaboration with michael young, this piece is very illustrative and in a sense commercial with the logo very clearly distinguished in the centre of the piece.
On the artists biography it explains how he is continuing to explore design styles including Bauhaus, Modernism, Swiss and Constructivism and using this to create abstract, complex grids leading to functional design developments.
Mulliino is a typeface that has recently come out of youworkforthem.com the company co founded by Michael Cina, the typeface is the outcome of many years of exploration, testing and design. The type gives a sense of distress which is shown through its rough outlines and grainy texture. even though it looks very basic the designers have specified that you should use it before deciding as the attention to detail is obviously gone into its use. It consists of two styles book and medium which has an option to use misprinted letters to get extra results. As well as the two styles it also features five families within the typeface that have been formed to work well together.
The next connection is from Michael Cina to Font Smith, the similarities here are the work that the two do regarding typography, they have both produced fonts that are legitimate, usable, traditional and contemporary.
Type by Cina
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